Evaluation of How Service Quality Influnces Staff Retention and Performance in UK Market: Radisson Blu UK

  1.0 Introduction: The quality of services provided by business organisations in the modern era is considered to be pivotal in dictating business success. Considering the words of McDougall and Levesque (2004), service quality reflects organisational brand values that can influence the perception of the customers. Several past researches also promote the fact that service […]

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Mobile Marketing Techniques as a Tool for Brand Awareness in Banking Industry: A Case Study Of Nat West Bank, UK

1.0 Introduction: Banks in the UK banking industry is currently going through a tough time due to recent global financial crisis, economic downturn, and intense competition among the various banks. The current research is focused on evaluating the effectiveness of mobile marketing strategies to enhance the brand effectiveness of banks operating in the UK. This […]

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An Analysis of the Impact of Internet Based Customer Service Strategies on Customer Retention: A Case Study of Amazon UK

1.0 Introduction In the early decades of e-commerce, it has been considered that customer retention and online shopping were mutually restricted. Bakos and Erik (2002) argued that web seeks to lower the customer loyalty of a particular brand. On one hand, with a click of a mouse the customer covers the search of the lowest […]

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An Analysis of the Effectiveness of Social Media Marketing in Improving Sales and Market Share

1.0 Introduction Customer relationship is the prime essence of an organization operating in this challenging and viable environment. Since, customer acts as the catalyst for an organization to improve its sales and market share. Due to this regard, most of the organization tries to spend a huge amount of the revenue towards promotional activities (Tengand, […]

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A Study on Effectiveness of Customer Loyalty Card in Earning Competitive Advantage in Retail Industries

1.0 Introduction In order to increase the market-share a particular organisation needs to come up with different innovative strategies that can facilitate the brand with a higher competitive advantage over the other brands in the similar industry. Nelson (2011) mentioned that competitive advantage proved to be beneficial for a firm by increasing its brand value […]

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Analysing the Impact of Employee Performance on Effective Service Delivery and Customer Attraction in Hotel Industry of UK: A Case Study of Hilton Hotel

1.0 Title: The impact of employee performance on effective service delivery and customer attraction in hotel industry of UK: a case study on Hilton hotel 2.0 Context of the study: The competition in the global hospitality sector is increasing day by day, As a result, it has become very important to the organisations to attract […]

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An Analysis of the Effectiveness of Online Promotional Tools in Developing Brands in the Retail Industry: A Case Study of Marks and Spencer, London, UK

1.0 Introduction: An increased tendency of following online promotional tool has been found considering the case of contemporary business organisation. Online promotional tool helps organisation in creating mass awareness within a shorter time span. Present study is focused on evaluating the effectiveness of online promotional tools in the UK retail industry. The researcher has chosen […]

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The Impact of Advertising on Retail Banking in Terms of Increasing Brand Awareness: A Case Study of Halifax UK

1.0 Introduction Banks generally, have a tendency to push what they consider to be exact preferences of the customers rather than allowing the customers to choose their preferred products.  However, by not being able to satisfy the exact banking demands of the customers, the banks might lose out on its current customer base. In this […]

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Analysis of the Impact of Brand Loyalty on Increasing Sales and Organisational Performance in the Banking Industry: A Case Study on HSBC, UK

1.0 Introduction 1.1 Background Brand loyalty is the most essential aspect of the organizations operating in service industry to enhance sustainability and position. As, brand loyalty is entirely linked with customer loyalty. ‘Customer loyalty’ is considered as one of the principal terms for the organizations operating under the umbrella of service-providers. This is because; the […]

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