An Analysis of the Impact of Internet Based Customer Service Strategies on Customer Retention: A Case Study of Amazon UK

1.0 Introduction In the early decades of e-commerce, it has been considered that customer retention and online shopping were mutually restricted. Bakos and Erik (2002) argued that web seeks to lower the customer loyalty of a particular brand. On one hand, with a click of a mouse the customer covers the search of the lowest […]

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An Analysis of the Effectiveness of Social Media Marketing in Improving Sales and Market Share

1.0 Introduction Customer relationship is the prime essence of an organization operating in this challenging and viable environment. Since, customer acts as the catalyst for an organization to improve its sales and market share. Due to this regard, most of the organization tries to spend a huge amount of the revenue towards promotional activities (Tengand, […]

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A Study on Effectiveness of Customer Loyalty Card in Earning Competitive Advantage in Retail Industries

1.0 Introduction In order to increase the market-share a particular organisation needs to come up with different innovative strategies that can facilitate the brand with a higher competitive advantage over the other brands in the similar industry. Nelson (2011) mentioned that competitive advantage proved to be beneficial for a firm by increasing its brand value […]

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Analysing the Impact of Employee Performance on Effective Service Delivery and Customer Attraction in Hotel Industry of UK: A Case Study of Hilton Hotel

1.0 Title: The impact of employee performance on effective service delivery and customer attraction in hotel industry of UK: a case study on Hilton hotel 2.0 Context of the study: The competition in the global hospitality sector is increasing day by day, As a result, it has become very important to the organisations to attract […]

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An Analysis of the Effectiveness of Online Promotional Tools in Developing Brands in the Retail Industry: A Case Study of Marks and Spencer, London, UK

1.0 Introduction: An increased tendency of following online promotional tool has been found considering the case of contemporary business organisation. Online promotional tool helps organisation in creating mass awareness within a shorter time span. Present study is focused on evaluating the effectiveness of online promotional tools in the UK retail industry. The researcher has chosen […]

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The Impact of Advertising on Retail Banking in Terms of Increasing Brand Awareness: A Case Study of Halifax UK

1.0 Introduction Banks generally, have a tendency to push what they consider to be exact preferences of the customers rather than allowing the customers to choose their preferred products.  However, by not being able to satisfy the exact banking demands of the customers, the banks might lose out on its current customer base. In this […]

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Analysis of the Impact of Brand Loyalty on Increasing Sales and Organisational Performance in the Banking Industry: A Case Study on HSBC, UK

1.0 Introduction 1.1 Background Brand loyalty is the most essential aspect of the organizations operating in service industry to enhance sustainability and position. As, brand loyalty is entirely linked with customer loyalty. ‘Customer loyalty’ is considered as one of the principal terms for the organizations operating under the umbrella of service-providers. This is because; the […]

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Implementing Strategies to Reduce Stress and Anxiety in the Workplace

1.0 Introduction: The implementation ratio of stress intervention strategies is rapidly increasing across the organisational hierarchy across the international platform. The stress management strategy can be conducted in three different platforms such as individual, the organisation or the organisational interface. However, the statement of Toivanen et al. (2006) indicates that the majority of the business […]

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Effectiveness of Tesco Clubcard in Earning Competitive Advantage on Other UK Retailers

1.0 Title: “Effectiveness of Tesco Club card in earning competitive advantage on other UK retailers.” 1.1 Introduction: In order to increase the market share an organization needs to create strategies that can provide competitive advantage over the other companies in the same industry. As mentioned by Morecroft (2012), competitive advantage helps   to create values for […]

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