Marketing Management: Case Study of Singapore Airlines

Executive summary: The current study reflects the case of Singapore Airlines (SIA) along with the required measurements for probable new promotional activities. The overall study has been structured into four segments discussing the segmentation strategy, required adopters for innovative promotion, market research strategy and loyalty schemes for successful promotion. At the outset, the study investigates […]

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Management of Financial Resources and Performance Assessment: Tesco and Primark

Introduction: An organisation is dependent on its stakeholders for its daily business operations. Hence, satisfaction of stakeholders is essential for the long-term growth and sustainability of an enterprise. This needs to be accompanied by sound corporate strategies, effective management of financial and non-financial resources. The present assignment is divided into 3 tasks. Task 1 would […]

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Innovative and Creative Leadership Strategy: A Case Study Based on Leadership Style of Microsoft and Apple

Abstract The purpose of the study is to analyse the impact of innovative and creative leadership strategy in organisations considering the comparative study of Apple and Microsoft. The overall study has been segregated into five tasks. In Task 1, the benefits of innovative leadership strategy has been discussed with reference to the leadership structure of […]

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Leadership and People Management

Introduction Leadership and people management are two terms used in management theories. Leadership is about coping with change. Basically leadership is the ability to influence a group toward the achievement of a vision or a set of goals. Generally leaders develop a vision of the future and leaders establish direction by developing a vision of […]

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Historical and Contextual Studies

Introduction: The current study has focused on the contextual study of modernisation of designs during the 1900-1970s. In this context, Jennifer (2009) has stated that designs refer to not only the outlook of the utilities but it also carries the base of culture of certain civilisations. On the other hand, Marika (2004) has opined that […]

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Variables Influencing the Development of International Compensation Strategy

Introduction: Compensation strategy is considered as the heart of every organisation as it regulates the performance potential of all organisational members. It consists of all monetary and non-monetary rewards which are valued by the workforce in accordance with the contributions made to the international organisations. It is a vast HRM practice which has proven its […]

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Explain the Changing Role of The Corporate Human Resource Function in International Firms

Introduction: Several past studies have revealed that the rapid pace of internationalization has created a more strategic role in human resource management. A varied range of typologies is found to be used in different organizations by employing different HR professionals. However, Baker (2011) mentioned that the typologies are mainly selected based on the changing nature […]

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Critical Evaluation of Musical And Cultural Impact of The Beatles

Introduction The current study briefs about the musical and cultural impact of the Beatles in a musical revolution in the USA. The study encompasses the changing attitude of people in the USA towards the rock music after introducing several innovative genres. The songwriting partnership of its members has also been mentioned in this study to […]

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Events Design: The Big Reunion Music Festival

Introduction: The live events offer an excellent opportunity for various stakeholders of the society to come together, enjoy and foster relationships. In the context of the similar circumference, Bhattacharjee et al. (2009) determined that the live events like music or the film festivals have the high chances of accomplishing success due to the involvement of […]

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