Impact of CSR on the Financial and Business Performance of Multinational Corporations: A Case Study of BP Plc

Executive summary: The present study is concerned with the impact of the deep horizon oil spill incident on three key areas of BP Plc. These areas are financial performance, business performance, and Corporate Social Responsibility (CSR). The principal aim of the current study is to identify potential strategies and areas of improvement for further development […]

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Analysis of the Influence of Price Differentiation on Customer Preference of Grocery Goods: A Study of Tesco And Asda, UK

Abstract The research has attempted to stress on the impact of price differentiation on the UK’s grocery segment considering the case of Tesco and ASDA. The five chapters presented in the study have promoted various research aspects to address the problem statement. The research aim, objectives and purpose have been set that have been addressed […]

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Impact Of Service Quality On Customer Satisfaction – Case Study of TNT UK

Abstract The chapter has evaluated the impact of service quality on customer satisfaction. The aim, objectives and research questions have been briefed in the introductory section that offers a direction to the study. The researcher have briefed that service quality is an essential factor to decision making of the customers’ as low level could motivate […]

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An Evaluation of The Impact of Customer Relationship Management Implementation on Customer Satisfaction of UK Mobile Network Service Providers

Abstract: Introduction:  The concept of CRM has gained precedence in modern marketing concept as more and more customers are basing their purchase decision making on customer-centric attitude followed by the brand. However, as at times CRM levies additional pressure on the marketers to follow certain norms, the study will evaluate its significance and influence on […]

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Impact of Brand Image on Consumer Buying Behaviour: A Case Study of ASDA

Abstract: The entire dissertation has been subdivided into five chapters each bearing equal significance in completing the study. The introductory chapter have briefed the aim, objectives and research questions. A brief background of the study have been discussed wherein it has been stated that customers base their loyalty and purchase decisions on the current market […]

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Impact of In-store Promotion on Brand Loyalty and Purchase Decision Making: Case Study of 3 Mobile

Executive summary When it comes to retail business in brick and mortar system, organisations in the modern era prioritise in-store promotion policies. The current research study attempts to test this particular situation and in this context, the case of 3 Mobile has been analysed. The overall dissertation has been segregated into six chapters. The introductory […]

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An Analysis on the Factors Influencing the Customer Satisfaction of Easy Jet, UK

Abstract As airline is the most preferred and safest transport mode, its customers prefer to be facilitated by optimum service care delivery as well low priced products. While studying the factors that impact customer satisfaction level within the airlines industry (with special focus on EasyJet), the researcher choose to segregate the entire study into five […]

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Evaluation of The Sustainability of Tourism Sector of the U.K.: A Case Study Based On Thomas Cook

Abstract The research paper promotes the sustainable tourism practices of Thomas Cook and how the organisation is ensuring tourism sustainability by measuring the current strategic directions. The overall study is comprised of seven different chapters. The first chapter introduces the context of the research by promoting the aim, objectives and research questions along with the […]

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