Organisational Behavior: Power and Politics

Introduction: The present report reflects on a range of aspects concerning organisational behaviour in modern-day context. The first part of the study highlights impact of work groups and teams on organisational culture. During the later stages, the impact of power and politics on organisational workforce has been evaluated. In order to assess these factors and […]

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Marketing Design and Innovation: Amazon, UK

Executive Summary The study has evaluated the marketing design and innovative efforts undertaken by Amazon for promoting and distributing kindle. Kindle has been built especially for the e-book lovers and its inbuilt features offer a part of its value-added offerings.  Consumers were content with the availability of Kindle that is portable and user-friendly by nature. […]

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Corporate Strategy Analysis: Case Study of HSBC

1.0 Introduction Without organizing the tactical measures, the business of banking industry will never be able to mitigate the current demands of the potential market. Agarwal and Ramaswami (2010) mentioned that effective corporate strategies averts the loyal customers from being aggressive in the competitive market, therefore, leads the banking industry to experience only the break […]

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Marketing Strategy Analysis – Wello

Executive Summary: The present study has done a concrete analysis of marketing strategy of Wello for fulfilling customer needs and to do potential promotion. The water wheel produced by Wello can become a potential substitute of the traditional water reservoir. However, Wello’s operational strategy such as targeting of rural people, following sound pricing policy and unique […]

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Entrepreneurship and Business Plan: A Case Study of Sainsbury

Part I 1.1 Company overview: Sainsbury plc was established by John James Sainsbury in 1869 in London. The company was initially established as a grocery retailer. The company has grown by a considerable extent through innovative business practices and marketing strategies. Currently, Sainsbury is the third largest retailer in UK in terms of market share. […]

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Hospitality and Tourism Strategic Planning

Task 1: The role of ethics in developing strategy for business success Ethics plays a crucial role in smoothing the business process. Although several companies consider the same to be a boundary, yet the same is considered to be of crucial importance in order to satisfy their internal and external stakeholders. Vitell and Hunt (2010) […]

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Corporate Strategy

1.0 Introduction Without deploying any strategic measures, businesses might not be able to come to terms with the current demands and specifications of the target mass.  Wit and Meyer (2014) responded that erratic corporate policies prevents the consumers’ from being competitive in the market, thereby, preventing from earning profit. Thus, corporate strategies help firms in […]

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Strategic Marketing Management – A Case Study of The Cooperative Group, UK

1.1  Role of strategic marketing in an organisation: Strategic marketing can be defined as the process of identifying competitive advantage a firm and allocating resources for optimum utilisation of these advantages. The concept of strategic marketing has gained immense significance in recent years due to increased market competition in the UK retail industry. The current […]

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Factors Affecting Online Traffic Generation for Corporate Websites for UK Sportswear Companies of UK: Adidas

1.0 Introduction: Official websites are considered to be one of the most important tools in the modern days of marketing. Companies use the official websites to improve the brand awareness among the consumers. According to the view of Frambach (2003), proper brand promotion enables an organisation to increase the market share. Companies have introduced effective […]

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Financial Plan for Mark Lewis: Case Study

1.0 Introduction: This report is concerned with the development of suitable financial recommendations to address the current financial issues and meet the future financial goals of Mr. Mark Lewis. The report starts with the key goals of Mr. Mark Lewis which have been categorised into Short-term and long-term goals. This is followed by an analysis […]

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